The line at the movies starts and ends in your pocket. With iPhoneand Now Playing, you can read reviews, locate theaters and show times,even purchase tickets.
With Now Playing you can:
- browse local theaters by movies, show times, and distance
- check ratings and reviews from RottenTomatoes and Metacritic
- order tickets directly from participating theaters
- play trailers with a single click
- check out what's playing at your favorite theater
- keep movie and theater information on your iPhone, even without a network connection
NowPlaying / Now Playing was formerly BoxOffice / Box Office. admit one
Now Playing (formerly Box Office)
The line at the movies starts and ends in you
The line at the movies starts and ends in you













Needless to say, after I got home I immediately started looking for apps that would speed up that process. With that I started playing with two apps - Showtimes (review coming) and “Now Playing”. Both apps take advantage of your GPS to find the theatres nearest your current location and provides showtime information.
The nice thing about the app being reviewed here - “Now Playing”, is that it integrates a number of features that makes a single-source for movie decision-making. Besides finding the nearest theatre and displaying showtimes of the movies played, there, Now Playing adds a number of value-added features. Now playing includes the movie synopsis, but more importantly, allows you to view the movies reviews from Rotten Tomatoes which I love. Rotten Tomatoes is what I use before I decide seeing a movie anyways, so this integrated feature is perfect for me.
In addition to the movie reviews, even provides links to movie trailers. I think this is a great feature if you are in a wi-fi network when deciding whether to see a movie or not. The only thing is when I selected “Journey to the Center of the Earth”, the trailer that I got was the one for Sex and the City. Luckily most of the links with the other movies were correct.
Thumbs Up or Down?
Thumbs Up. I love apps that do more than the standard and provide you with features that make it the complete package. For me, the integration with Rotten Tomatoes does it for me; if I just want to watch a movie with nothing in particular in mind, checking the tomato score and reading a couple of reviews makes those decisions so much easier.
Version Reviewed: 1.4